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Is there a single word that can differentiate business coaching from business consulting?
Could that word also be one of the key factors you can use right away to help you grow and develop your business?
Yes, according to ActionCOACH founder Brad Sugars, who started the company back in 1993 based on a “coaching” system that relied on asking powerful and insightful questions combined with a process sadly missing in the majority of companies he worked with to that point.
“In a word, the difference for most businesses is accountability,” Sugars said.
“Accountability is also the main difference between coaching and consulting. It is this ‘Accountability Factor’ that keeps people on track and moving toward their business goals that really separates coaching from consulting.
“A good business coach will hold an owner accountable to goals and results. It’s also the factor that most people cite in deciding they don’t want a coach – mainly because they ultimately don’t want to be held accountable for producing results.”