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Welcome to Instant Direct Mail, your do-it-yourself guide to writing direct mail letters that generate a response, and make you money.

Once you’ve been through this guide, you should know exactly how to put together powerful sales letters that get read, and acted upon. More importantly, you’ll have a selection of direct mail strategies to get you started.

This is the next step in your marketing success story. From this point on, you’ll have the skills to make direct mail work for you.

How To Use This Guide

After reading the introduction and background, jump straight in and start going through ‘The 7 Steps To Writing Great Direct Mail Letters’..

Each step covers an important aspect of direct mail letters - these are things that you must give careful consideration to. Each step represents the a cornerstone of a great DM letter.

You might be surprised by how much this exercise reveals about your business. It may get you thinking about important issues that have never crossed your mind. If some of this information is new to you, don’t be concerned - there’s never been a better time to start seeing some real results from your direct mail, and your business.

Make sure you make notes in the spaces provided. When you come to write your first few strategies, you’ll need to refer back to these scribblings.

Section 3 contains ideas on writing killer headlines for your direct mail letters - teasing copy that gets people interested in reading what you have to say.

Section 4 offers a more in-depth explanation of how to come up with good offers - you’ll even find 10 examples to get you started.

Section 5 contains examples of powerful direct mail letters, some of which may directly apply to your business.

Lastly, Section 6 brings it all together, with templates of successful DM strategies. That means you can combine your new knowledge into a format you can be confident will bring results. You just fill in the gaps.

Now, it’s time to get moving - there’s never been a better time to start using direct mail.

Important: A Note About Testing & Measuring

The greatest business people and marketers are not necessarily the smartest or most innovative. Most simply understand the concept of testing and measuring.

When you are testing and measuring, there is no failure (except the failure to record your results and analyse them). Every step brings you one step closer to the right formula, and the right approach.

If you approach your marketing expecting everything to work first time, you’ll be bitter and twisted when you discover it doesn’t. You may give up before you should.

Remember this: marketing has certain rules, but it’s still largely trial and error. You give it your best guess, then find out for sure.

It’s essential that you meticulously record every result. It’s extra work, but you’ll be glad when you have a marketing strategy which you know will produce results. That confidence only comes from testing and measuring.