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Congratulations!!

Welcome to Instant Flyers, your do-it-yourself guide to creating flyers that generate a response, and make you money.

Once you’ve been through this guide, you should know exactly how to put together effective flyers that get read, and acted upon. More importantly, you’ll have a selection of strategies to get you started.

This is the next step in your marketing success story. From this point on, you’ll have the skills to make flyers work for you.

How To Use This Guide

After reading the introduction and background, jump straight in and start going through ‘The 7 Steps To Creating Great Flyers’..

Each step covers an important aspect of creating flyers - these are things that you must give careful consideration to. Each step represents the a cornerstone of a great flyer.

You might be surprised by how much this exercise reveals about your business. It may get you
thinking about important issues that have never crossed your mind. If some of this information is new to you, don’t be concerned - there’s never been a better time to start seeing some real results from your flyers, and your business.

Make sure you make notes in the spaces provided. When you come to write your first few strategies, you’ll need to refer back to these scribblings.

You’ll find a section containing ideas on writing killer headlines for your flyers - teasing copy that gets people interested in reading what you have to say.

The next section offers a more in-depth explanation of how to come up with good offers - you’ll even find some examples to get you started.

Then move on to examples of effective flyers, some of which may directly apply to your business.

The last section brings it all together, with templates of successful flyers. That means you can combine your new knowledge into a format you can be confident will bring results. You just fill in the gaps.

Now, it’s time to get moving - there’s never been a better time to start using flyers.

Important: A Note About Testing & Measuring

It’s critical that you test and measure when it comes to flyers. There’s plenty of cases where businesses have dropped tens of thousands of flyers only to see a couple back.

If you don’t test, and you find this happens to you, there’s no-one else to blame. Testing is the safeguard against a massive exercise in wastage. It’s better to drop 2000 flyers that don’t work than 20,000. In fact, 10 times better.

Create different versions of your flyers (different headlines, offers and layouts) and test them against each other. Drop each one to about 5% of your total area, and make sure you measure the response.

Ask each person where they heard about you, and which offer they are responding to. Once you know which approach works the best, send it to the entirety of your area.

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