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Welcome to Instant Loyalty Strategies, your do-it-yourself guide to creating strategies that will encourage your customers to come back.

Once you’ve been through this guide, you should know exactly how to put together strategies that work, yet don’t cut heavily into your profit margin. More importantly, you’ll have a selection of developed strategies to choose from.

This is the next step in your marketing success story. From this point on, you’ll have the skills to keep your customers coming back for more.

How To Use This Guide

After reading the introduction and background, jump straight in and start going through ‘The 6 Steps To Creating A Successful Loyalty Strategy’.

Each step covers an important aspect of loyalty campaigns - these are things that you must give careful consideration to. Each step represents the cornerstone of a great strategy.

You might be surprised by how much this exercise reveals about your business. It may get you thinking about important issues that have never crossed your mind. If some of this information is new to you, don’t be concerned - there’s never been a better time to making them most of your current customers.

Make sure you make notes in the spaces provided. When you come to write your first few strategies, you’ll need to refer back to these scribblings.

Section 3 offers more in-depth explanations of how to come up with good offers.

Section 4 contains examples of loyalty campaign letters and cards, some of which may directly apply to your business.

Lastly, Section 5 brings it all together, with templates of successful loyalty strategies. That means you can combine your new knowledge into a format you can be confident will bring results. You just fill in the gaps. That’s how easy it is.

Important: A Note About Testing & Measuring

The greatest business people and marketers are not necessarily the smartest or most innovative. Most simply understand the concept of testing and measuring.

When you are testing and measuring, there is no failure (except the failure to record your results and analyse them). Every step brings you one step closer to the right formula, and the right approach.

If you approach your marketing expecting everything to work first time, you’ll be bitter and twisted when you discover it doesn’t. You may give up before you should.

Remember this: marketing has certain rules, but it’s still largely trial and error. You give it your best guess, then find out for sure.

It’s essential that you meticulously record every result. It’s extra work, but you’ll be glad when you have a marketing strategy which you know will produce results. That confidence only comes from testing and measuring.