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Welcome to Instant Quotes, your do-it-yourself guide to winning more jobs, especially those where you’re quoting against your competition.
Once you’ve been through this guide, you should know exactly how to put together quote forms and follow up scripts that beat the pants off your competitors (and anything else you’ve ever tried). More importantly,
you’ll have a new process to start testing.
This is the next step in your marketing success story. From this point on, you’ll have the skills to make quoting work for you.
How To Use This Guide
After reading the introduction and background, jump straight in and start going through ‘The 5 Steps To Winning The Job’.
Each step covers an important aspect of the quoting process - these are things that you must give careful consideration to. Each step represents a cornerstone of a great process.
You might be surprised by how much this exercise reveals about your business. It may get you
thinking about important issues that have never crossed your mind. If some of this information is new to you, don’t be concerned - there’s never been a better time to start seeing some real results from your quoting procedure, and your business for that matter.
Make sure you make notes in the spaces provided. When you come to write your new methods, you’ll need to refer back to these scribblings.
Section 4 contains examples of powerful quote forms, some of which may directly apply to your business.
Now, it’s time to get moving - there’s never been a better time to start using powerful quotes and reeling in more sales.
Important: A Note About Testing & Measuring
The greatest business people and marketers are not necessarily the smartest or most innovative. Most simply understand the concept of testing and measuring.
When you are testing and measuring, there is no failure (except the failure to record your results and analyse them). Every step brings you one step closer to the right formula, and the right approach.
If you approach your marketing expecting everything to work first time, you’ll be bitter and twisted when you discover it doesn’t. You may give up before you should.
Remember this: marketing has certain rules, but it’s still largely trial and error. You give it your best guess, then find out for sure.
It’s essential that you meticulously record every result. It’s extra work, but you’ll be glad when you have a marketing strategy which you know will produce results. That confidence only comes from testing and measuring.