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Welcome to Instant Radio Campaign, your do-it-yourself guide to writing radio commercials that generate a response, and make you money.
Once you’ve been through this guide, you should know exactly how to put together a powerful radio commercial that gets noticed, and acted upon. More importantly, you’ll have an understanding of radio campaigns, and the industry, to get you started.
This is the next step in your marketing success story. From this point on, you’ll have the skills to make radio work for you.
How To Use This Guide
After reading the introduction and background, jump straight in and start going through ‘The 7 Steps To Writing Great Radio Commercials’.
Each step covers an important aspect of the commercial - these are things that you must give careful consideration to. Each step represents the a cornerstone of a great Radio Campaign.
You might be surprised by how much this exercise reveals about your business. It may get you thinking about important issues that have never crossed your mind. If some of this information is new to you, don’t be concerned - there’s never been a better time to start seeing some real results from your radio campaigns, and your business.
Make sure you make notes in the spaces provided. When you come to write your first few strategies, you’ll need to refer back to these scribblings.
Section 3 offers a more in-depth explanation of how to come up with good offers - you’ll even find a number of examples to get you started.
Section 4 contains examples of powerful radio commercials, some of which may directly apply to your business.
Lastly, Section 5 brings it all together, with templates of successful Radio Campaigns. This will give you the chance to combine your new knowledge into a format you can be confident will bring results. You just fill in the gaps.
Now, it’s time to get moving - there’s never been a better time to start using radio.
Important: A Note About Testing & Measuring
The greatest business people and marketers are not necessarily the smartest or most innovative. Most simply understand the concept of testing and measuring.
When you are testing and measuring, there is no failure (except the failure to record your results and analyse them). Every step brings you one step closer to the right formula, and the right approach.
If you approach your marketing expecting everything to work first time, you’ll be bitter and twisted when you discover it doesn’t. You may give up before you should.
Remember this: marketing has certain rules, but it’s still largely trial and error. You give it your best guess, then find out for sure.