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Welcome to Instant Scripts, your do-it-yourself guide to writing incoming and outgoing telephone and face-to-face scripts that get results.

Once you’ve been through this guide, you should know exactly how to put together scripts that sound natural and lead to a sale more often than anything you’ve ever tried. More importantly, you’ll have a selection of scripts to start testing.

This is next step in your marketing success story. From this point on, you’ll have the skills to make scripts work for you.

How To Use This Guide

After reading the introduction and background, jump straight in and start going through ‘The 6 Steps To Writing Great Scripts’.

Each step covers an important aspect of scripts - these are things that you must give careful consideration to. Each step represents a cornerstone of a great script.

You might be surprised by how much this exercise reveals about your business. It may get you thinking about important issues that have never crossed your mind. If some of this information is new to you, don’t be concerned - there’s never been a better time to start seeing some real results from your scripts, and your business for that matter.

Make sure you make notes in the spaces provided. When you come to write your first few strategies, you’ll need to refer back to these scribblings.

Section 3 contains ideas on creating offers for your scripts - an in-depth explanation of how to come up with good offers. You’ll even find 10 examples to get you started.

Section 4 contains examples of powerful scripts, some of which may directly apply to your business.

Lastly, Section 5 brings it all together, with templates of successful scripts. That means you can combine your new knowledge into a format you can be confident will bring results. You just fill in the gaps. That’s how easy it is.

Now, it’s time to get moving - there’s never been a better time to start using powerful scripts and reeling in more sales.

Important: A Note About Testing & Measuring

The greatest business people and marketers are not necessarily the smartest or most innovative. Most simply understand the concept of testing and measuring.

When you are testing and measuring, there is no failure (except the failure to record your results and analyse them). Every step brings you one step closer to the right formula, and the right approach.

If you approach your marketing expecting everything to work first time, you’ll be bitter and twisted when you discover it doesn’t. You may give up before you should.

Remember this: marketing has certain rules, but it’s still largely trial and error. You give it your best guess, then find out for sure.