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Welcome to Strategic Alliances, your do-it-yourself guide to using other businesses to boost your profits.

A strategic alliance is when you and another business go into a loose partnership, and help each other make extra profits.

For example, a tree lopper may refer work to a lawn mower, and vice versa. They may give each other 10% of the price tag of any referred work. Suddenly, each has a ‘scout’ working for them. The number of suppliers the tree lopper may do this with is unlimited, although it’s probably wise to work with only one of each type of business.

Once you’ve been through this guide, you’ll learn how to set up this type of strategic alliance for your business. Of course, there are many other types of SA’s that may apply to you. We’ll cover those as well. By the end of this guide, you’ll have a selection of strategic alliance ideas to get you started.

This is the next step in your marketing success story. From this point on, you’ll know how to work with other businesses to beef up your bottom line.

How To Use This Guide

After reading the introduction and background, jump straight in and start going through ‘The 6 Steps To Creating Strategic Alliances’.

Each step covers an important aspect of strategic alliances - these are things that you must give careful consideration to. Each step represents a cornerstone of a great strategy.

You might be surprised by how much this exercise reveals about your business. It may get you thinking about important issues that have never crossed your mind.

Make sure you make notes in the spaces provided. When you come to write your first few strategies, you’ll need to refer back to these scribblings.

Section 3 offers a more in-depth explanation of how to come up with good offers - you’ll even find 10 examples to get you started. When it comes to strategic alliances, it’s essential that your offer really motivates other businesses, and their customers, to try your business.

Section 4 contains examples of powerful strategies, some of which may directly apply to your business.

Lastly, Section 5 brings it all together, with templates of successful host beneficiary strategies. That means you can combine your new knowledge into a format you can be confident will bring results. You just fill in the gaps.That’s how easy it is.

Now, it’s time to get moving - there’s never been a better time to start using Strategic Alliances’s to your advantage.

Important: A Note About Testing & Measuring

The greatest business people and marketers are not necessarily the smartest or most innovative. Most simply understand the concept of testing and measuring.

When you are testing and measuring, there is no failure (except the failure to record your results and analyse them). Every step brings you one step closer to the right formula, and the right approach.

If you approach your marketing expecting everything to work first time, you’ll be bitter and twisted when you discover it doesn’t. You may give up before you should.

Remember this: marketing has certain rules, but it’s still largely trial and error. You give it your best guess, then find out for sure.

It’s essential that you meticulously record every result. It’s extra work, but you’ll be glad when you have a marketing strategy which you know will produce results. That confidence only comes from testing and measuring.