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Welcome to Instant Referrals, your do-it-yourself guide to generating referrals.

Once you’ve been through this guide, you’ll know precisely what it takes to stimulate loads of referrals. More importantly, you’ll have a selection of strategies to get you started.

This is the next step in your marketing success story. From this point on, you won’t have to stab in the dark - you’ll have clear direction. You’ll start to get one extra customer for every one you already have..

How To Use This Guide

After reading the introduction and background, jump straight in and start going through ‘The 4 Steps To Getting More Referrals’..

Each step covers an important aspect of referral strategies - these are things that you must give careful consideration to ... before deciding how to go about getting more referrals.

You might be surprised how much this exercise reveals about your business. It may get you thinking about important issues that have never crossed your mind. If some of this information is new to you, don’t be concerned - there’s never been a better time to start seeing some real results from your business.

Make sure you make notes in the spaces provided. When you come to write your first few strategies, you’ll need to refer back to these scribblings.

Later sections offer a more in-depth explanation of how to come up with good offers - you’ll even find some great examples to get you started.

You’ll then find examples of powerful referral strategies, some of which may directly apply to your business.

The last section brings it all together, with templates of successful referral strategies. That means you can combine your new knowledge into a format you can be confident will bring results.

Now, it’s time to get started - your customers are just waiting to tell their friends to deal with you. You just need the right referral strategy ...

Important: A Note About Testing & Measuring

The greatest business people and marketers are not necessarily the smartest or most innovative. Most simply understand the concept of testing and measuring.

When you are testing and measuring, there is no failure (except the failure to record your results and analyse them). Every step brings you one step closer to the right formula, and the right approach.

If you approach your marketing expecting everything to work first time, you’ll be bitter and twisted when you discover it doesn’t. You may give up before you should.

Remember this: marketing has certain rules, but it’s still largely trial and error. You give it your best guess, then find out for sure.

It’s essential that you meticulously record every result. It’s extra work, but you’ll be glad when you have a marketing strategy which you know will produce results. That confidence only comes from testing and measuring.