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Make Your Business Resilient to Economic Downswings

How to survive and thrive, no matter what the economy is like

Why some businesses thrive while others implode during economic downswings remains a puzzle to many business-owning entrepreneurs. Oftentimes, they mistakenly assume that all businesses must suffer through recessionary cycles. In reality, some companies are essentially recession-proof, and it is not necessarily because they are bigger, better-known, or more generously capitalized. What really separates the successful enterprises from those that collapse during down cycles is that they are organized around a uniquely dynamic and healthier approach to the business cycle.

They plan for the future, and they keep contingencies in place to confront whatever challenges might arise. They sell products and services that do not go out of fashion as easily. And most of all, they focus on profits in an intelligent manner that helps them grow and prosper any economic environment.

Here are some ideas for creating a company that will successfully weather an economic downturn.